Prospera Suite | Website Discovery Questionnaire

Prospera Suite

The Intelligent Business Platform

Confidential Document

Website Discovery Questionnaire

This questionnaire is the foundation of your website project. Please complete every section as thoroughly as possible, the more detail you provide, the more precisely we can design a website that performs, converts, and grows.

Completion Time

25 – 40 minutes

Sections

12 Sections · 61 Questions

Contact

ceo@prosperasuite.com

Client Name

Date Submitted

Project Reference

Form Progress

Sections

01 Company Info 02 Website Goals 03 Target Audience 04 Products & Services 05 Branding & Design 06 Website Structure 07 Functionality 08 Content & Media 09 SEO & Marketing 10 Technical 11 Scope & Timeline 12 Growth & Scale

Company Information

Tell us who you are

Q1. Full legal name of your company

Q2. Trading name or brand name (if different)

Q3. Primary contact person for this project

Full Name

Job Title

Email Address

Phone / WhatsApp

Q4. Headquarters location, list all office locations if applicable

Q5. Industry or sector

e.g. Healthcare, Real Estate, Manufacturing, Professional Services, Retail, Technology

Q6. How long has your company been in business?

Less than 1 year 1 – 3 years 3 – 10 years 10 – 20 years 20+ years

Q7. Short company description (2–4 sentences)

What do you do, and who do you serve?

Q8. Mission or vision statement

If you don't have a formal one, describe what your company stands for in your own words.

Website Goals

Define what success looks like

Q9. Primary purpose of this website, select all that apply

Generate leads and inquiries Sell products online (eCommerce) Book appointments or consultations Build brand credibility and authority Provide customer support and information Showcase a portfolio or case studies Recruit talent Serve as a digital brochure for sales meetings

Other:

Q10. Your top 3 business goals for the new website

Be specific, e.g. "increase qualified demo requests by 40%," not just "get more leads."

Goal 1

Goal 2

Goal 3

Q11. What does success look like? How will you measure it?

e.g. number of monthly enquiries, conversion rate, sales revenue, time on page

Q12. Single most important action you want a visitor to take

e.g. submit a contact form, call your number, start a free trial, purchase a product

Q13. Secondary actions you want visitors to take

Target Audience

Who are you speaking to?

Q14. Describe your ideal customer

Include job title, company size, industry, seniority level, or any relevant profile detail.

Q15. Key demographics of your target audience

Age Range

Gender (if relevant)

Income / Company Size

Education / Role Level

Q16. Geographic focus of this website

Local (single city or region) National (one country) Regional (e.g. MENA, GCC, Europe) Global

Other:

Q17. Biggest challenges or problems your ideal customer faces

What keeps them up at night? What are they trying to solve when they search for you?

Q18. What motivates your audience to make a purchase or inquiry decision?

e.g. price, speed, credibility, peer recommendations, case studies, specific certifications

Q19. Are there different audience segments this website needs to serve?

e.g. SMEs vs. enterprise clients, local vs. international, B2B vs. B2C

Products & Services

What you offer and what sets you apart

Q20. List your main products or services

Q21. Your highest priority or best revenue driver

This will inform how we structure your homepage and navigation hierarchy.

Q22. What makes your company different from competitors?

Your Unique Selling Proposition, what do you offer that no one else does?

Q23. Top 3 competitors

Competitor 1 (name + URL)

Competitor 2 (name + URL)

Competitor 3 (name + URL)

Q24. What do you do better than your competitors? What are you proud of?

Branding & Design

Your visual identity direction

Q25. Do you have existing brand guidelines or a brand identity system?

Yes, full brand book available Yes, partial guidelines (logo, colors only) No, we need branding as part of this project No, but we have a logo and rough preferences

Q26. Do you have a current logo in vector or high-resolution format?

Yes, AI / EPS / SVG available Yes, PNG / JPG only No, logo design is needed Logo is being redesigned

Q27. Official brand colors (provide HEX codes if known)

Primary Color

Secondary Color

Accent Color

Q28. Choose 3–5 words that describe how you want your brand to feel online

e.g. trustworthy, bold, inventive, warm, premium, minimal, technical, approachable

Q29. List 2–3 websites you admire and explain what you like about each

These do not need to be in your industry. Focus on what visually appeals to you.

Website 1

URL

What you like about it

Website 2

URL

What you like about it

Website 3

URL

What you like about it

Q30. List any websites you strongly dislike and explain what bothers you

Website Structure

Pages and content architecture

Q31. All pages the website should have, select all that apply

Home About Us / Our Story Services Products / Catalogue Pricing Case Studies / Portfolio Blog / Insights / Resources Team / Leadership Careers / Join Us FAQ Contact Privacy Policy / Terms

Additional pages:

Q32. Do you need a blog or content hub?

Yes, we will publish regularly Yes, eventually but not at launch No

If yes, how often do you plan to publish content?

Q33. Do you need a resources or downloads section?

e.g. whitepapers, guides, datasheets, reports

Yes No Maybe, to be discussed

Q34. Do you need a FAQ section?

Yes, global FAQ page Yes, FAQ within individual service pages No

Q35. Pages or sections that must be ready at launch

Functionality Requirements

Features and integrations

Q36. Features your website requires, select all that apply

Contact forms (name, email, message) Advanced lead capture with conditional logic Appointment and meeting booking CRM integration (HubSpot, Salesforce, Zoho, Prospera CRM) Newsletter signup and email marketing eCommerce, product catalogue and checkout Payment gateway (Stripe, Paymob, Fawry) Client login / member portal Document / file upload by users Multi-language / bilingual (Arabic + English) Live chat (Intercom, WhatsApp widget) AI chatbot or automated support assistant Video embedding or hosting Interactive pricing calculator Event registration and ticketing Job board / careers portal Google Maps / location integration Social media feed integration Analytics dashboard (Google Analytics, Hotjar) GDPR / privacy compliance tools

Other:

Q37. Specific software platforms the website must integrate with

e.g. ERP system, accounting software, HR platform, marketing automation tool

Q38. Will the website need to support Arabic or RTL content?

Yes, fully bilingual Arabic and English Yes, Arabic only No, English only Not sure, to be discussed

Content & Media

What assets you have and what you need

Q39. Do you have an existing website?

Yes No, this is a new website Yes, but it needs a complete rebuild

If yes, current website URL

Q40. Content you can provide, check everything you currently have or can produce

Written page copy, ready to use Written copy, needs to be created from scratch Written copy, needs editing or rewriting Professional photography Stock photography (we will source it) Brand video or company overview video Product demonstration videos Client testimonials (written) Client testimonials (video) Case studies or success stories Downloadable brochures or datasheets Team headshots / bios

Q41. Will you require professional copywriting?

Yes, full copywriting for all pages Yes, for some pages only No, we will provide all copy

Q42. Will you require professional photography or videography?

Yes, photography Yes, videography Yes, both No, we have all media assets

SEO & Digital Marketing

Visibility, reach, and channel strategy

Q43. Is search engine visibility (SEO) a priority?

Yes, critical priority Yes, important but secondary No, not a concern at this stage

Q44. Target keywords or search terms you want to rank for

Q45. Digital marketing channels you are currently active on

Google Search Ads (PPC) Google Display / Remarketing Meta Ads (Facebook / Instagram) LinkedIn Ads TikTok Ads Email marketing WhatsApp marketing Organic social media Content marketing / blogging None currently

Q46. Active social media platforms, provide profile URLs where available

Instagram

Facebook

YouTube

Other

Q47. Email marketing platform

Mailchimp HubSpot Zoho Campaigns Klaviyo ActiveCampaign None

Other:

Q48. Do you currently run paid advertising campaigns?

If yes, will the website serve as a landing page destination for these campaigns?

Technical Requirements

Domains, hosting, and platform preferences

Q49. Do you own your domain name?

Yes, I own it and have access Yes, but IT / third party manages it No, domain purchase is needed

If yes, domain name

Q50. Do you have an existing hosting provider?

Yes, keep existing hosting Yes, but we want to migrate No, hosting is needed

If yes, provider name

Q51. Preference for website platform / CMS

WordPress Webflow Shopify (eCommerce focused) Custom development No preference, recommend the best option

Other:

Q52. Specific security or compliance requirements

SSL / HTTPS (standard, always required) GDPR compliance tools Cookie consent management PCI-DSS compliance (payment security) Two-factor authentication for admin Regular automated backups Custom data residency requirements

Q53. Ongoing website maintenance and support after launch

Yes, monthly retainer preferred Yes, ad-hoc support as needed No, we will manage internally

Project Scope & Timeline

Budget, stakeholders, and launch expectations

Q54. Desired website launch date

As soon as possible (under 4 weeks) 1–2 months from project start 2–3 months from project start 3–6 months from project start No fixed deadline, quality over speed

Specific target launch date (if applicable)

Q55. Approximate budget range for this project

Please be as honest as possible. This allows us to propose the right scope and avoid misaligned expectations.

Under $1,000 USD $1,000 – $3,000 USD $4,000 – $8,000 USD $9,000 – $15,000 USD $16,000+ USD Prefer to discuss budget after receiving a proposal

Q56. Internal stakeholders involved in approving this project

Q57. How does your internal approval process work?

Single decision-maker, fast approvals Small team of 2–3 reviewers Multiple departments involved Board or executive approval required

Q58. Have you worked with a digital agency or web developer before?

Yes, good experience Yes, poor experience No, this is our first time

If you had a poor experience, briefly describe what went wrong

Future Growth & Scalability

Where are you headed?

Q59. Where do you see your business in 3 years? How should the website evolve?

Q60. Features planned for a future phase, select all anticipated within the next 12–24 months

eCommerce store or product catalogue Client self-service portal or dashboard Online course or LMS Membership or subscription model Mobile app with website integration Advanced AI features (chatbot, recommendation engine) International expansion with additional languages Franchise or multi-location management Partner or reseller portal Investor relations section

Other:

Q61. Anything else you want us to know

A story, a constraint, a bold ambition, or a specific concern, this is your space.

Prospera Suite

The Intelligent Business Platform

prosperasuite.com
ceo@prosperasuite.com
+20 109 144 6050